THANK YOU NEW YORK TIMES

now i don't have to bother with watching this season of "the office." great. now i can watch reruns of "fear factor" completely guilt free.

TV

The Whole World Is Watching, and Ben Silverman Is Watching Back

By BILL CARTER

Published: September 17, 2006

... So for an episode of “The Office” that featured a business lunch at Chili’s, he struck a special sponsorship deals with that restaurant chain. On another occasion the wireless company Cingular expressed interest in a special marketing campaign. Mr. Silverman noted that one of the show’s main characters, Jim, was going to be in a long-distance relationship with another character, Pam, so naturally “they’re going to be text-messaging each other.”